Measure what matters.
Decide with confidence.

Freelance web analytics consultant. I help businesses collect reliable, compliant and actionable data — to make better decisions.

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GA4

GTM

Looker Studio

Matomo

Piano

BigQuery

What I do

Targeted services, from audit to training.

Tracking audit

Identify gaps in your data collection and get a prioritized action plan.

GA4 & GTM setup

Set up Google Analytics 4 and Tag Manager on solid foundations.

Server-side tracking

Take back control of your data with server-side tracking.

Consent Mode & CMP

GDPR, Consent Mode v2, CMP: stay compliant without sacrificing data.

Looker Studio dashboard

Automated, clear reports to drive your business decisions.

Analytics training

Level up your skills on GA4, GTM and web tracking.

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Why work with me

Multi-tool expertise

GA4, Piano Analytics, Matomo, Looker Studio. I choose the solution that fits your context, not the one I prefer to sell.

Built-in compliance

Consent Mode v2, GDPR, CNIL exemption: compliance is not a barrier, it's a framework I master to maximize your legal data collection.

Pragmatic approach

No overengineering. Clean tracking, readable dashboards, automated processes. You save time, your data is reliable.

Latest articles

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April 28, 2026

Bilan CNIL 2025 : ce qui sanctionne vraiment vs ce qui vous fait peur pour rien

486 millions d'euros d'amendes RGPD en 2025, mais 97 % du montant sur seulement deux entreprises. Decryptage des 4 vrais declencheurs de sanctions et des fausses peurs entretenues par les consultants.

April 28, 2026

Conversions offline Meta + Google Ads : reconnecter votre algo au CRM

Quand Meta Ads, GA4 et le CRM ne disent pas la meme chose, ne coupez pas le budget. Reconnecter les algorithmes publicitaires au CRM via OCT et OCI : methode et resultats chiffres.

March 20, 2026